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Director · Cinematographer · Editor

Rory Smith

Cinematic brand films, built around a feeling.

Selected Work ↓
Brand Commercials
Cinematic Aerial
Outdoor & Adventure
Documentary & Short Film
Action & Sport
End-to-End Production
Travel for Story
Pacific Northwest
Brand Commercials
Cinematic Aerial
Outdoor & Adventure
Documentary & Short Film
Action & Sport
End-to-End Production
Travel for Story
Pacific Northwest
Selected Films

The work.

Brand commercials, restaurant and hospitality films, and cinematic aerial work. Based in the Pacific Northwest, traveling for the right project. Hover to preview, click any film to watch with sound.

Watch Film
OneTigris · Brand Commercial
Mammoth Dog Pack
Featured
Watch Film
Black Forest Steak House · Blaine, WA
Black Forest
New
Watch Film
Aerial Cinematography · Pacific Northwest
Winter, From Above
Watch
Aerial Cinematography
Mountain Flyby
Watch
Cinematic FPV
Into the Canopy
Watch
Cinematic · Urban
Seattle After Dark
Featured Work · April 2026

OneTigris
Mammoth Dog Pack.

Watch the Film ↗
OneTigris Mammoth Dog Pack — Bronco at the Tetons
Client
OneTigris
Role
Director, DP, Editor
Locations
MT · WY · UT
Timeline
Brief → Delivery, ~1 month
Director's Note

A cinematic mountain adventure built around real backcountry locations and a working dog who actually uses the gear. Single talent: Joey, the working border collie behind @superdogjoey. Hybrid camera rig with cinema on the ground and cinematic FPV in the air, directed, shot, and cut end-to-end. Brief to delivery in roughly one month.

Outcome  ·  Published as an Instagram collab on @onetigris · Second piece in production

Local Brand · 2026

Black Forest
Steak House.

Watch the Film ↗
Black Forest Steak House — steak over open flame
Black Forest Steak House — bar detail
Client
Black Forest Steak House
Role
Director, DP, Editor, Social Lead
Location
Blaine, WA

When Jo took over Black Forest, she gave me complete creative freedom on the commercial. No shot list, no storyboard, just "make it feel like us." So I built the spot around fire, texture, and atmosphere. The sear of the grill, the warmth of the room, the small details that make a restaurant feel like somewhere you actually want to sit down and stay a while. From there the role grew. I now run their reels and content strategy as well, directing and editing the social work that keeps the brand alive between commercials.

Social & Content Strategy

A second life for the brand,
one reel at a time.

In-house reels shot, cut, and posted as the steakhouse's own voice. Food in motion, candlelit interiors, kitchen detail. The same eye that built the commercial, every week.

First Week. Real Numbers.
22.6K
Views
+2,300%
15.1K
Unique Viewers
+13.4%
360
Content Interactions
+35,900%
1d 2h
Total Watch Time
+100%
Facebook Insights, first week of new content strategy. Growth measured against the prior period.
The Approach

A brand film isn't about the product.
It's about the feeling the product belongs inside.

I direct, shoot, and cut cinematic brand work from concept through final delivery. Cinema cameras on the ground, aerial and FPV in the air, real locations, real talent. National outdoor brands one month, the steakhouse down the street the next. Same eye, same care, whether the film lives on a brand's official channel or on a restaurant's Instagram. One filmmaker carrying every project from first call to the finished cut.

Capabilities

Director-led.
End-to-end.

One filmmaker carrying a project from brief through final delivery. Direction, cinematography, editing, color, and sound. Built for outdoor brands, hospitality, and lifestyle clients who want a single point of contact for the work and a single eye behind every frame.

01
Brand Commercials

Cinematic spots and brand films, concept through final cut. Single talent, real locations, the right format for the story. 30 seconds, 60, 90, or longer.

Brand FilmsCommercialsDirect to Air
↗
02
Social & Content Strategy

Ongoing reels and short-form content as a service. Vertical native, shot on location, posted as the brand's own voice. The same eye behind the commercial, every week. Currently running social for Black Forest Steak House in Blaine, WA.

ReelsContent StrategyVerticalRetainer
↗
03
Documentary & Short Film

Founder stories, brand documentary, and narrative short-form work. Real people, real stakes, built around a story worth telling.

Brand DocumentaryFounder StoriesShort Form
↗
04
Cinematography & Aerial

Cinema cameras on the ground, FPV and aerial drones in the air. A hybrid rig used when the story calls for it, not because the spec sheet wants it.

CinemaCinematic FPVDrone Aerial
↗
05
Stills Photography

Editorial portrait and lifestyle photography. A parallel craft to the motion work, available standalone or alongside film deliverables.

PortraitLifestyleEditorial
↗
06
Weddings & Events

Cinematic wedding films, by inquiry. Still booking select dates for couples who want the same intentionality the commercial work gets.

By Inquiry
↗
Stills

A parallel
craft.

Portrait, landscape, and working dogs, composed with the same intention as a key film still. The stills feed the motion work and vice versa.

Rory Smith — Director and Cinematographer
The Filmmaker

Rory Smith

I'm a director, cinematographer, and editor based in the Pacific Northwest, building brand films for outdoor brands, restaurants, and lifestyle clients. I work one-to-one with brands from first brief through final color and sound, carrying a project end-to-end so the finished film stays coherent with what we set out to make.

The work is shaped by a hybrid rig: cinema cameras and high-end glass on the ground, FPV and aerial drones when the story calls for them, and a preference for real locations, real talent, and real conditions. Recent work has taken me through Montana, Wyoming, Utah, and the PNW for a single brand piece, and into kitchens and dining rooms closer to home.

If you have a brief, a feeling, or just a half-formed idea about a film you want to make, get in touch.

Rory Smith
Director · Cinematographer · Editor
Client Note

In their
own words.

From OneTigris, after delivery of the Mammoth Dog Pack commercial.

"

We genuinely really loved the video. The overall feel is very cinematic and elevated, and the variety of shots keeps it visually engaging all the way through. It feels natural, but still very intentional and immersive, which is honestly not easy to balance.

— OneTigris
Brand Commercial · Mammoth Dog Pack · 2026

Published as an Instagram collab post on OneTigris's official channel. A second 60-second companion piece is currently in production as part of the same engagement.

Engagement · Ongoing
April 2026 → present

Bring me a
brief, or just
a feeling.

Whether you have a fully scoped project or a half-formed idea about a film you want to make, reach out. Every great commercial starts with a conversation.

BasedPacific Northwest
Available worldwide
Emailtherorysmith@gmail.com
Phone(253) 286-8962
Follow@the.rorysmith · @therorysmith
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